新车测评 发表于 2023-7-6 13:13:24

销售端再被接管,MV AUGSTA日本市场分销将正式交给KTM!

<section style="margin-right: 8px;margin-bottom: 0px;margin-left: 8px;white-space: normal;max-width: 100%;min-height: 1em;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;line-height: 1.75em;font-family: -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;outline: none 0px !important;"><p style="margin-right: 8px;margin-left: 8px;line-height: 1.75em;"><br/></p></section><p><section data-role="paragraph" data-color="rgb(63," style="margin-left: 0pt;margin-bottom: 0px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="margin-left: 0pt;margin-bottom: 0px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;font-family: 微软雅黑;">2022年底,KTM背后的母公司PIERER Mobility AG(皮埃尔集团)宣布以增资的方式收购MV Agusta 25.1%股份,KTM将接管MV Agusta的供应链和采购部门。<span style="color: rgb(55, 65, 81);font-family: 微软雅黑;font-size: 12.6667px;letter-spacing: normal;background-color: rgb(255, 255, 255);">皮埃尔集团</span>近年可以说是收购狂人了,同时拥有KTM、还有胡斯瓦纳和GasGas和MV AUGSTA。</span></p><p style="margin-left: 0pt;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><span style="font-family:微软雅黑;"><br/></span></span></p><p style="margin-left: 0pt;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><span style="font-family:微软雅黑;">而近段时间以来,</span><span style="font-family:微软雅黑;">MV Agusta</span></span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">(</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">下简称:奥古斯塔)</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><span style="font-family:微软雅黑;">与</span><span style="font-family:微软雅黑;">KTM之间的合作伙伴关系</span></span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">及各种衍生的消息</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">一直</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">都</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">是热门话题。</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><o:p></o:p></span></p><p style="margin-left: 0pt;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><br/></span></p><p style="text-align: center;"></p><p style="margin-left: 0pt;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><br/></span></p><p style="margin-left: 0pt;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">KTM接管了</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">奥古斯塔在北美市场的</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">摩托车的分销。分销协议的里的市场涵盖加拿大和墨西哥,对于</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">奥古斯塔</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">来说,这无疑</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">是个大便宜</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">,</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">因为一直以来</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">,</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">奥古斯塔</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">在该地区的经销商网络</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">是</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">非常有限</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">,</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><span style="font-family:微软雅黑;">而在借助</span><span style="font-family:微软雅黑;">KTM的经销商网络,将大大提高覆盖率与销量。</span></span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><o:p></o:p></span></p><p style="margin-left: 0pt;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><span style="font-family:微软雅黑;"><br/></span></span></p><p style="text-align: center;"></p><p style="margin-left: 0pt;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">而在</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">亚洲市场,</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">奥古斯塔的</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">情况也是如此</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">,</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">在所有欧洲</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">车厂</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">中,</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">奥古斯塔</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">的</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">销售网络同样</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">非常有限,</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">以至于奥古斯塔的</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">车主必须走很远才能找到</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">一家</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">经销商</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><span style="font-family:微软雅黑;">或</span><span style="font-family:微软雅黑;">4S店,来购买</span></span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">零件和</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">进行售后</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">服务。</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">这一点对于购买者而言是一个考虑的问题,毕竟后期维护的便利性也是十分重要。</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><o:p></o:p></span></p><p style="margin-left: 0pt;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><br/></span></p><p style="margin-left: 0pt;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">而最近,这一局面也将发生改变。</span></p><p style="margin-left: 0pt;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><br/></span></p><p style="margin-left: 0pt;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">首先是</span><span style="font-weight: bold;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><span style="font-family:微软雅黑;">在日本,因为</span><span style="font-family:微软雅黑;">KTM Japan</span></span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">正式</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><span style="font-family:微软雅黑;">宣布将从</span><span style="font-family:微软雅黑;">2023年8月1日开始</span></span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">接管奥古斯塔在日本的销售</span></span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><span style="font-weight: bold;">。</span>根据日本</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">媒体</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><span style="font-family:微软雅黑;">《</span><span style="font-family:微软雅黑;">Young Machine》</span></span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">的消息</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><span style="font-family:微软雅黑;">,</span><span style="font-family:微软雅黑;">KTM</span></span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">接管奥古斯塔</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">摩托车的</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">分销行为</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">符合</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">两家</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><span style="font-family:微软雅黑;">之间的</span> <span style="font-family:微软雅黑;">“全球战略伙伴关系”。</span></span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">而且</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">,</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">还</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">向目前</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">已经购买了奥古斯塔的</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">车主保证,</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">将继续</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">为他们的摩托车提供</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">同样的服务</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">,并且将保留出售</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">时</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">保修</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">标准和条件</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">。</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">这样一来,奥古斯塔在日本的销售情况将或多或少发生改变。</span><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><o:p></o:p></span></p><p style="margin-left: 0pt;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><br/></span></p><p style="text-align: center;"></p><p style="margin-left: 0pt;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"></span></p><p style="margin-left: 0pt;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;">这次接管KTM接管奥古斯塔日本市场的分销也是一个新的信号,未来奥古斯塔的可能会有更多亚洲市场的分销将会交给KTM。<br/></span></p><p style="margin-left: 0pt;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><br/></span></p><p style="margin-left: 0pt;"><span style="font-family: 微软雅黑;color: rgb(55, 65, 81);letter-spacing: 0pt;font-size: 9.5pt;"><span style="font-family:微软雅黑;">虽然奥古斯塔的</span><span style="font-family:微软雅黑;">CEO在此前明确表示跟KTM只有合作关系,而且不想也不会被KTM收购。但是目前看来奥古斯塔对KTM的依赖却越来越严重?不仅供应链和采购部被KTM掌握,现在连销售端也慢慢被占据主动,但是不管怎样,自从KTM持股后,奥古斯塔的发展还是有目共睹的,新车系列也是加快的速度,所以这样的合作对奥古斯塔来说还是利大于弊的。</span></span><span style=""><o:p></o:p></span></p><p style="margin-left: 0pt;"><br/></p></section></p><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p><p><br/></p><link rel="stylesheet" href="//bbs.591moto.net/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_QFk" id="wcn_editor_css"/>
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